Just a few weeks ago the inPowered labs released, “200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click.” In it was discussed the content engagement analytics…
After combing through nearly 2,500 native ad unit headlines from 2018 in the inPowered labs we found the 200 that drove very high content engagement rates post-click. As…
The World Media Group recently released the results of a content-centric survey where they asked brands, agencies and media content studios from around the world their thoughts around…
The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive…
The most recent study from Forrester estimates that online holiday sales will reach $151 billion in 2018 and in-store purchases will grow to $567 billion. Content is a…
There’s been much ranting and raving the last four plus years about the implications of what Mark Schaefer calls “content shock.” This concept predicted that the amount of…
Late last month, Peyman Nilforoush and I were lucky enough to do an artificial intelligence (AI) presentation at J.D. Power’s Automotive Marketing Roundtable in Las Vegas. We’ve been…
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