How the Auto Industry Uses Content Amplification for the Win!
Auto shoppers in the US are said to spend over 13+ hours researching content online before they make a purchase decision (Source: J.D. Power), and the role of…
Which Type of Headlines Drive the Most Content Engagement Post-Click? [New Data]
Just a few weeks ago the inPowered labs released, “200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click.” In it was discussed the content engagement analytics…
200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click
After combing through nearly 2,500 native ad unit headlines from 2018 in the inPowered labs we found the 200 that drove very high content engagement rates post-click. As…
The Most Likely Causes of Content Campaigns Failing to Deliver (and the Solution)
The World Media Group recently released the results of a content-centric survey where they asked brands, agencies and media content studios from around the world their thoughts around…
Hey Content Marketers: What Do Successful Content Amplification Campaigns Look Like?
The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive…
Why Brands Must Amplify Content This Holiday Season [Infographic]
The most recent study from Forrester estimates that online holiday sales will reach $151 billion in 2018 and in-store purchases will grow to $567 billion. Content is a…
Why Content Amplification is Critical for Brands Today and Tomorrow [Data]
There’s been much ranting and raving the last four plus years about the implications of what Mark Schaefer calls “content shock.” This concept predicted that the amount of…
How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste
Late last month, Peyman Nilforoush and I were lucky enough to do an artificial intelligence (AI) presentation at J.D. Power’s Automotive Marketing Roundtable in Las Vegas. We’ve been…
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