Why Most DSPs Have Failed to Deliver Full-Funnel Content Return on Investment
One of the leading industry questions that’s been around for more than 10 years is, “How do I deliver and measure the ROI of content marketing?” This question…
How the Finance Industry Uses Content Amplification for the Win!
According to J.D. Power, customers shopping for a finance industry provider (insurance, banking, online investment advice, etc.) mostly go online to do so, as 74% of shoppers use…
Why Brands Must Amplify Content This Holiday Season [Infographic]
The most recent study from Forrester estimated that online holiday sales reached $151 billion in 2018 and in-store purchases grew to $567 billion. Content is a powerful way…
How Banner Advertising Evolved to Content Amplification [Video]
In May at the 2019 Digital Media Summit the inPowered CEO, Peyman Nilforoush, was interviewed by Ashkan Karbasfrooshan from ContextTV on a variety of topics – from entrepreneurship…
The Revolution of Content Amplification and Distribution
Today’s content marketing distribution landscape looks much different than what it did just a few short years ago. The rise of big data, the emergence of new channels,…
How the Auto Industry Uses Content Amplification for the Win!
Auto shoppers in the US are said to spend over 13+ hours researching content online before they make a purchase decision (Source: J.D. Power), and the role of…
Which Type of Headlines Drive the Most Content Engagement Post-Click? [New Data]
Just a few weeks ago the inPowered labs released, “200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click.” In it was discussed the content engagement analytics…
200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click
After combing through nearly 2,500 native ad unit headlines from 2018 in the inPowered labs we found the 200 that drove very high content engagement rates post-click. As…
The Most Likely Causes of Content Campaigns Failing to Deliver (and the Solution)
The World Media Group recently released the results of a content-centric survey where they asked brands, agencies and media content studios from around the world their thoughts around…
Hey Content Marketers: What Do Successful Content Amplification Campaigns Look Like?
The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive…
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