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Category - Content Amplification

Content-Amplification
Content Amplification

200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click

  • By : Chad Pollitt
  • January 31, 2019

After combing through nearly 2,500 native ad unit headlines from 2018 in the inPowered labs we found the 200 that drove very high content engagement rates post-click. As…

Content-Marketing-Success-and-Failure
Content Amplification

The Most Likely Causes of Content Campaigns Failing to Deliver (and the Solution)

  • By : Chad Pollitt
  • January 24, 2019

The World Media Group recently released the results of a content-centric survey where they asked brands, agencies and media content studios from around the world their thoughts around…

Hey-Content-Marketers
Content Amplification

Hey Content Marketers: What Do Successful Content Amplification Campaigns Look Like?

  • By : Chad Pollitt
  • January 10, 2019

The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive…

Holiday-Season-Content-Amplification
Content Amplification

Why Brands Must Amplify Content This Holiday Season [Infographic]

  • By : Chad Pollitt
  • November 28, 2018

The most recent study from Forrester estimates that online holiday sales will reach $151 billion in 2018 and in-store purchases will grow to $567 billion. Content is a…

Why Content Amplification is Critical for the Foreseeable Future
Content Amplification

Why Content Amplification is Critical for Brands Today and Tomorrow [Data]

  • By : Chad Pollitt
  • November 27, 2018

There’s been much ranting and raving the last four plus years about the implications of what Mark Schaefer calls “content shock.” This concept predicted that the amount of…

The Birth of Artificial Intelligence
Artificial Intelligence Content Amplification

How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste

  • By : Chad Pollitt
  • November 15, 2018

Late last month, Peyman Nilforoush and I were lucky enough to do an artificial intelligence (AI) presentation at J.D. Power’s Automotive Marketing Roundtable in Las Vegas. We’ve been…

Recent Posts

  • How AI Impacts Video View Time and Engagement [New Data]
  • Is Content Marketing Advertising?
  • Facebook Endorses the 15-Second Benchmark for Content Engagement with ThruPlays
  • 200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click
  • Pay for Performance Sponsored Content Across More than 300 Publishers is Here

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