How AI Impacts Video View Time and Engagement [New Data]
Online video marketing has been a big topic of discussion for marketers much of this decade – and rightfully so. Even before companies like Wistia came on the…
Is Content Marketing Advertising?
Seems like a simple question to answer, right? The answer boils down to who you ask and how you define content marketing. Zara Curtis, Director of Content for…
Facebook Endorses the 15-Second Benchmark for Content Engagement with ThruPlays
At the beginning of Q4 2018 Facebook introduced its new ThruPlays product for video advertising. It has many different ways to promote video and slideshows on its platform,…
200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click
After combing through nearly 2,500 native ad unit headlines from 2018 in the inPowered labs we found the 200 that drove very high content engagement rates post-click. As…
Pay for Performance Sponsored Content Across More than 300 Publishers is Here
SAN FRANCISCO–inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social…
The Most Likely Causes of Content Campaigns Failing to Deliver (and the Solution)
The World Media Group recently released the results of a content-centric survey where they asked brands, agencies and media content studios from around the world their thoughts around…
How AI can Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]
At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. The two of…
Hey Content Marketers: What Do Successful Content Amplification Campaigns Look Like?
The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive…
The Coming Death of the Click-Economy
Ask yourself this simple question – do you create content and amplify it for ad impressions and/or clicks? Is that the content creation goal? Absolutely not. Your goal…
Ten 2019 Digital Marketing Predictions You Should Ignore
Is your inbox and/or feeds full of 2019 digital marketing predictions yet? Mine are. Starting last year, I thought I’d do something a little different. Since there’s so…
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