At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. The two of…
The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive…
Ask yourself this simple question – do you create content and amplify it for ad impressions and/or clicks? Is that the content creation goal? Absolutely not. Your goal…
Is your inbox and/or feeds full of 2019 digital marketing predictions yet? Mine are. Starting last year, I thought I’d do something a little different. Since there’s so…
It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions…
The most recent study from Forrester estimates that online holiday sales will reach $151 billion in 2018 and in-store purchases will grow to $567 billion. Content is a…
There’s been much ranting and raving the last four plus years about the implications of what Mark Schaefer calls “content shock.” This concept predicted that the amount of…
Late last month, Peyman Nilforoush and I were lucky enough to do an artificial intelligence (AI) presentation at J.D. Power’s Automotive Marketing Roundtable in Las Vegas. We’ve been…
Often times, I’m asked to share programmatic native advertising best practices. However, what I’ve noticed is the advice they’re really looking for is on ad unit creative –…
Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and…
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