7 Bold Predictions for Digital Marketing in 2019
It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions…
Why Brands Must Amplify Content This Holiday Season [Infographic]
The most recent study from Forrester estimates that online holiday sales will reach $151 billion in 2018 and in-store purchases will grow to $567 billion. Content is a…
Why Content Amplification is Critical for Brands Today and Tomorrow [Data]
There’s been much ranting and raving the last four plus years about the implications of what Mark Schaefer calls “content shock.” This concept predicted that the amount of…
How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste
Late last month, Peyman Nilforoush and I were lucky enough to do an artificial intelligence (AI) presentation at J.D. Power’s Automotive Marketing Roundtable in Las Vegas. We’ve been…
Beyond Creative – 3 Considerations to be Successful with Programmatic Native Advertising
Often times, I’m asked to share programmatic native advertising best practices. However, what I’ve noticed is the advice they’re really looking for is on ad unit creative –…
Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]
Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and…
How Content Helps Agencies and Brands Thrive in a GDPR World
Over the last few months many of us around the world have noticed cookie opt-in calls to action on websites, emails on privacy policy updates, and other hints…
Continued Growth of Native Advertising Budgets Predicted Moving into 2020
According to Adyoulike, brands will spend over $85 billion on native advertising globally by the year 2020. eMedia’s most recent study shows that US native advertising spend will…
Artificial Intelligence is Helping to Eradicate Waste in Paid Media
For much of online paid media’s existence there were two main pricing schemes that media buyers have grown accustomed to – impression-based and click-based cost. Unfortunately, these two…
Global Study Finds Connected Consumers Expect Relevance from Online Advertising
UK based, Kantar Media, recently published its annual global study of major trends and innovations impacting media and communications planning for advertisers through the eyes of the consumer.…
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