About Us Press Case Studies Request a Demo Blog Sign In

Author: Chad Pollitt

Content Marketing Tools
Content Marketing Technology

11 Effective Content Marketing Tools to Demolish Your KPIs

  • By : Chad Pollitt
  • August 3, 2018

Often, I’m asked what is my preferred mix of tools to do content marketing? There’s no shortage of them, either. In fact, there’s almost 7,000 marketing tools, as…

The Buyer's Journey
Owned Media

How to Use Content Amplification and Retargeting for Direct Response Campaigns

  • By : Chad Pollitt
  • August 1, 2018

The buyer’s journey can be a complicated road to try and navigate for many content marketers. We all know there’s a top, middle and bottom. According to Google,…

Facebook YoY Spend Growth
Facebook

Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]

  • By : Chad Pollitt
  • July 23, 2018

Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon…

Eliminating-Paid-Media-Waste
News

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising Channels Using Artificial Intelligence

  • By : Chad Pollitt
  • July 17, 2018

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content SAN FRANCISCO—inPowered,…

scrollmap Crazy Egg
Content Engagement

The Great Debate: Defining What Online (Content) Engagement Is

  • By : Chad Pollitt
  • June 26, 2018

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines…

dynamic cost per engagement
Artificial Intelligence

How Artificial Intelligence is Helping to Eliminate Waste, Fraud and Abuse in Digital Paid Media

  • By : Chad Pollitt
  • June 19, 2018

According to Chartbeat Analytics, only one out of every three clicks on a native ad unit leads to 15 seconds or more of engagement. Users who engage with…

  • Previous
  • 1
  • 2
  • 3

Recent Posts

  • How AI Impacts Video View Time and Engagement [New Data]
  • Is Content Marketing Advertising?
  • Facebook Endorses the 15-Second Benchmark for Content Engagement with ThruPlays
  • 200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click
  • Pay for Performance Sponsored Content Across More than 300 Publishers is Here

Categories

  • Artificial Intelligence
  • Content Amplification
  • Content Engagement
  • Content Marketing
  • Facebook
  • GDPR
  • Native Advertising
  • News
  • Owned Media
  • Paid Media
  • Podcast
  • Predictions
  • Press
  • Technology
  • Video

inPowered

Press About Us Careers Blog Contact Us

Learn More

Request a Demo Case Studies

Follow Us

Facebook Twitter LinkedIn
© Copyright 2019 inPowered