11 Effective Content Marketing Tools to Demolish Your KPIs
Often, I’m asked what is my preferred mix of tools to do content marketing? There’s no shortage of them, either. In fact, there’s almost 7,000 marketing tools, as…
How to Use Content Amplification and Retargeting for Direct Response Campaigns
The buyer’s journey can be a complicated road to try and navigate for many content marketers. We all know there’s a top, middle and bottom. According to Google,…
Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]
Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon…
inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising Channels Using Artificial Intelligence
inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content SAN FRANCISCO—inPowered,…
The Great Debate: Defining What Online (Content) Engagement Is
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines…
How Artificial Intelligence is Helping to Eliminate Waste, Fraud and Abuse in Digital Paid Media
According to Chartbeat Analytics, only one out of every three clicks on a native ad unit leads to 15 seconds or more of engagement. Users who engage with…
Follow Us
Facebook Twitter LinkedIn